In a move to revitalize and amplify Quebec’s tourism sector, the Government of Canada has pledged a substantial investment of $21.1 million through the Tourism Growth Program (TGP). Spearheaded by Canada Economic Development for Quebec Regions (CED), this initiative aims to fortify local businesses and tourism organizations, fostering economic vitality and attracting more visitors to the province.
Key Highlights:
Minister’s Announcement: The Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for CED, unveiled the TGP, emphasizing its role in diversifying regional economies and creating economic spin-offs, particularly benefiting Indigenous communities.
Program Objectives: The TGP seeks to enhance tourism products and experiences offered by local businesses and organizations. With a focus on sustainability, outdoor tourism, and Indigenous experiences, the program aims to elevate the economic contributions of tourism to communities.
Financial Support: CED will provide direct financial assistance ranging from $60,000 to $250,000 to applicants with eligible projects. The funding is tailored to support projects that align with the program’s objectives and contribute significantly to the growth of Quebec’s tourism sector.
Strategic Partnerships: To streamline the program’s implementation, CED will collaborate with key organizations. The Société des attractions touristiques du Québec (SATQ) will handle projects requiring contributions of $60,000 or less, while Indigenous Tourism Quebec (ITQ) will oversee all Indigenous-led tourism initiatives, with 15% of the total budget dedicated to these projects.
Tailored Support: The collaborative approach involving CED, SATQ, and ITQ ensures that the TGP addresses the unique needs of Quebec’s diverse communities and regions. CED is actively engaging with regional and sectoral tourism associations to align its support with existing measures and community needs.
Invitation to Applicants: Small and medium-sized enterprises (SMEs) and non-profit organizations (NPOs) in Quebec’s tourism sector are encouraged to explore the eligibility criteria on CED’s website. The application process details, including those handled by SATQ and ITQ, are available for reference.
FAQ:
Q: How can businesses benefit from the Tourism Growth Program? A: Businesses can receive financial assistance ranging from $60,000 to $250,000 by submitting eligible projects that enhance tourism products and contribute to the growth of Quebec’s tourism sector.
Q: What is the role of SATQ and ITQ in the program? A: SATQ handles projects requiring contributions of $60,000 or less, while ITQ oversees all Indigenous-led tourism initiatives, with 15% of the total budget dedicated to these projects.
Predictions:
The Tourism Growth Program is anticipated to:
Stimulate Innovation: By encouraging businesses to enhance tourism products, fostering creativity and innovation in the sector.
Enhance Visitor Experiences: Through sustainable and outdoor tourism initiatives, visitors can expect enriched and memorable experiences.
Contribute to Economic Resilience: The program aims to strengthen the economic resilience of Quebec’s communities by leveraging tourism as a sustainable economic driver.
Data Table:
Funding Range
Project Type
Implementing Partner
$60,000 – $250,000
Tourism Enhancement Projects
Canada Economic Development
Up to $60,000
Small-scale Projects
SATQ
15% of Total Budget
Indigenous-led Tourism Initiatives
ITQ
This strategic investment signifies Canada’s commitment to leveraging tourism as a catalyst for economic growth in Quebec. The TGP is poised to spark innovation, enhance visitor experiences, and contribute to the resilience and sustainability of Quebec’s vibrant tourism landscape.
